Shankai Sports


Shankai Sports Connecting China to the world through the business of sport.
Shankai Sports was founded in 2009 by a highly experienced team of sports business professionals from China and Switzerland.
Since then, Shankai has established itself as China’s most local international sports marketing business at the heart of sports in China.
With headquarters in Beijing and offices in Lausanne and Zurich, Shankai develops China strategies for international sports organisations, and connects the Chinese market with global sports.


We connect Chinese companies to global sports events and international brands to Chinese sports properties.


Shankai is the uncontested leader in international sports hospitality sales in China. We sell, promote and operate hospitality programmes and comprehensive travel solutions to the Chinese market.


We work with global sports rights holders to deliver international standard events in China, covering strategic planning, event operation, broadcasting, sponsorship, ticketing and hospitality.


We create licensing programmes targeted at the Chinese market for international sports properties, including product design, manufacturing, distribution, sales as well as overall e-commerce strategies.


We advise international sports organisations on China strategies and Chinese entities on global sports.

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Who We Are

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Hong Li

Hong was the Chief Representative of the International Olympic Committee to the Beijing 2008 Organsing Committee of the Olympic Games. She holds degrees from Tsinghua University and Harvard Business School.
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Feng Tao

FT is one of the first sports marketing professionals in China, and was previously responsible for FIFA World Cup Qualifiers, AFC Champions League and Golf China Tour at World Sports Group
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Olivier Glauser

Director of the Board
Olivier was Managing Director of the Walt Disney Company’s Steamboat Ventures and ran the China office of QUALCOMM Inc, focusing on investments in digital media and mobile technology
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Francois von Zedtwitz

General Manager, Europe
Francois has 20 years of sports marketing experience, working both at major rights holders such as FIFA and leading agencies such as TEAM Marketing
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Jin Hang

Mr. Jin Hang has extensive experience in internet sports and management. He used to be the editor-in-chief of the official website of the Beijing 2008 Olympic Games and reporter of several World Cups and Olympic Games.
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Feng Chen

Senior Vice President
Chen Feng is the former Deputy Director of Marketing at the Beijing 2008 Olympic Games Organising Committee and worked closely on the Nanjing 2014 Youth Olympic Games and Beijing’s successful bid to stage the 2022 Olympic Winter Games
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Julian Gornall-Thode

Vice President
Julian was Coordinator for the Beijing 2008 Olympic Games at the International Olympic Committee and worked at the Organising Committees of the Athens 2004 and Sydney 2000 Olympic Games
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Larry Zheng

Vice President
Larry was responsible for outbound travel at China Travel Service, China’s largest travel agency, for more than 10 years and subsequently managed investments in travel assets at CITIC International Financial Holdings.
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Jie Li

Vice President
Jie previously worked in advisory services at Ernst & Young, and in financial analysis and operations supervision in Telstra China. He has extensive experience in financial reporting, risk management, business modeling and data analysis.
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Jason Jiang

Vice President
Jason has worked in many internet sports and international management groups, and has more than 15 years of experience in sports content and marketing.

Get in touch

Room 309, Floor 3, Win Center, No. 33 Bai Zi Wan Road, Chaoyang District, Beijing 100122, China
Place Saint-François 9, 1003 Lausanne, Switzerland